24 LOGOTYPES & TYPEFACES

jan - april 2019

THE INCENTIVE

This book was designed to be a coffee-table book. Functioning similarly to a magazine, this book delves into 24 of the most classic typefaces within the last two centuries wrapped in an egg-themed blanket.

WHAT IS IT?

This book covers the essentials of the basic typefaces known to every typographer as well as some sample logotypes that can be developed from them. This book includes all of the letters, numbers, and symbols for each typeface (+ special features). Along with a biography of each typeface, there also includes how size and leading can affect the look and feel of any typeface.

The typefaces included in this book are: Times New Roman, Adelle, Clarendon, Berthold City, Baskerville, Didot, Serifa, Bodoni, Caslon, Palatino, Cheltenham, Bembo, Gill Sans, Helvetica, Helvetica Light, Helvetica Bold, Myriad, Frutiger Light, Meta, Univers Light, DIN 1451, Franklin Gothic, Gotham Narrow Light, and Futura Light.

THE DESIGN CHOICES

I decided to adopt an egg-centered theme. I thought the vibrant egg photographs would complement the sophisticated layout egg-cellently.

IMAGERY

ACCOMPLISHMENTS

This project was one of my first big college projects that I've worked on. Getting familiar with the tools was difficult at first, and there were many days where I dreaded getting started on the work when I thought about how tedious the process might be. Still, I pushed on.

Overall, I am very happy with how this book came out and give special thanks to Mark Laughlin who guided me in every step of the process.