In such a competitive market, it is essential for companies to have direct ways in appealing to their market. These could come in the form of advertisements, influencers, brand image, and so much more. I decided to take a look at social practices in the lens of price matching and discounting, more specifically with coupons. 

 

When analyzing how I usually come to making a decision for a purchase, it boils down to whether I am getting the most of my money. If I am not 100% set on an item, I would never buy it at full price. How then do I end up taking it home with me? The answer is simple: through discounts and coupons.

 

I, presumably along with many others, am much more inclined to purchase mediocre things when they are marked down from their original “value.” This practice is found within most consumers in the American market, which shapes the culture of excess purchasing, encouraged waste, and so on. 

 

To this: I’ve designed a few coupons. Borrowing from vintage style paper coupons from the early 1900s, my designs employ fun typography and bold words/numbers to appeal to consumers. Comparing the coupons “of the past” to the coupons of today, not much has changed. They both employ eye-catching colors (reds, yellows) and bold words emphasized on the discount. 

 

The underlying question (that’s more obvious in my designed coupons than in its real practice) is whether the consumer actually needs 34 tacos, 19 shots, if they actually want to spend over $300 at a boutique, etc…