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LOGOTYPE SAMPLER 

jan - mar 2019

THE INCENTIVE 

What is an identifiable mark? In my pursuit of studying the components of logotype-making, I've discovered the foundational strokes of every typeface and how each letter can be beautifully combined into another. 

WHAT IS IT? 

These 24 logotype samplers highlight my process of merging two given letter components into a beautiful identifiable mark. As can be seen below, there are samples of both serifs and san-serifs. 

perfect ss 1.jpg
perfect serifs 2.jpg
perfect serifs 1.jpg
perfect ss 2.jpg
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